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How Trade Empowers East African Businesses: A Flashback to JUA KALI 2022.


The East African Community Secretariat, in partnership with the government of Uganda and the Confederation of Micro and Small Enterprises for East Africa, hosted a remarkable exhibition trade show to promote regional economic growth and collaboration. The event, themed around economic empowerment, offered a platform for businesses to showcase their products, network with potential partners, and explore new markets across East Africa.


A Celebration of Commerce and Collaboration



The exhibition brought together entrepreneurs, innovators, and business enthusiasts from Kenya, Rwanda, Tanzania, South Sudan, and the Democratic Republic of Congo. These diverse nations, each with their own unique economic strengths and challenges, united to support the development of small and medium-scale enterprises (SMEs) and to facilitate cross-border trade.

A Display of Innovations and Opportunities

One of the key participants in this event was SEE Impact, a visionary SME with a mission for sustainable growth and positive impact. SEE Impact and other businesses presented a wide range of goods, from traditional crafts to modern technological innovations. The exhibition not only gave these businesses an opportunity to display their products but also highlighted their potential to enhance the region’s economic resilience.


The Appeal of Regional Trade

The large turnout of customers at the trade show demonstrated the strong demand for regional trade. Visitors flocked to the exhibition stalls, curious to discover and buy the various goods on offer. The event’s success showed that local businesses can attract and retain the interest and loyalty of their fellow East Africans, thereby strengthening cross-border trade relations. This positive feedback also revealed the immense capacity of SMEs to drive economic growth and job creation within their communities.


The Impact of Enabling Environments

The event also emphasized the importance of creating an enabling environment for trade. By removing barriers and improving connectivity between nations, small and medium-scale businesses can not only access new markets but also contribute significantly to poverty reduction and sustainable development. An environment that supports trade fosters innovation, investment, and collaboration, all of which are essential for economic progress.


A Champion for Empowerment and Resilience

The trade show’s success proved that empowered businesses are the foundation of a prosperous society. When SMEs are equipped with the tools and opportunities they need to succeed, the entire region benefits. Economic empowerment at this level has a ripple effect, impacting not only business owners but also their employees, families, and communities.


The Way Forward: Maintaining the Momentum

To sustain this momentum, it is vital for governments, organizations, and stakeholders to continue supporting this initiative. By consistently creating an environment that enables trade, innovation, and entrepreneurship, East African nations can pave the way for sustained economic growth and prosperity. The success of this event should serve as a model for future endeavors, where collaboration and empowerment intersect to create a better future for all.


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